𝔖 Bobbio Scriptorium
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Customer‐based brand equity in the team sport industry

✍ Scribed by Bauer, Hans H.; Sauer, Nicola E.; Schmitt, Philipp

Book ID
126669104
Publisher
Emerald Group Publishing Limited
Year
2005
Tongue
English
Weight
282 KB
Volume
39
Category
Article
ISSN
0309-0566

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## Purpose The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer‐based hotel brand equity. ## Design/methodology/approach The paper is based on