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The relevance of consumer—brand identification in the team sport industry

✍ Scribed by Stokburger-Sauer, Nicola E.; Teichmann, Karin

Book ID
125406232
Publisher
Gabler Verlag
Year
2014
Weight
897 KB
Volume
31
Category
Article
ISSN
1865-6544

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Consumer loyalty in sport spectatorship
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✍ Guillaume Bodet; Iouri Bernache-Assollant 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 136 KB

## Abstract This research aimed to investigate the possible relationships between the concepts of consumer loyalty (attitudinal and behavioral), satisfaction, and team identification in the context of sport spectatorship. Specifically, several models were tested to investigate (1) the direct influe