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Understanding (customer‐based) brand equity in financial services

✍ Scribed by Taylor, Steven A.; Hunter, Gary L.; Lindberg, Deborah L.

Book ID: 121809242
Publisher: Emerald Group Publishing Limited
Year: 2007
Tongue: English
Weight: 202 KB
Volume: 21
Category: Article
ISSN: 0887-6045
DOI: 10.1108/08876040710758540

No coin nor oath required. For personal study only.

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