Customer‐based brand equity, equity drivers, and customer loyalty in the supermarket industry
✍ Scribed by Allaway, Arthur W.; Huddleston, Patricia; Whipple, Judith; Ellinger, Alexander E.
- Book ID
- 120579209
- Publisher
- Emerald Group Publishing Limited
- Year
- 2011
- Tongue
- English
- Weight
- 137 KB
- Volume
- 20
- Category
- Article
- ISSN
- 1061-0421
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