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Customer based brand equity: evidence from the hotel industry

✍ Scribed by Kayaman, Rüçhan; Arasli, Huseyin

Book ID
120466174
Publisher
Emerald Group Publishing Limited
Year
2007
Tongue
English
Weight
178 KB
Volume
17
Category
Article
ISSN
0960-4529

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Customer based brand equity: evidence from the hotel industry
✍ Kayaman, Rüçhan; Arasli, Huseyin 📂 Article 📅 2007 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 178 KB

## Purpose The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer‐based hotel brand equity. ## Design/methodology/approach The paper is based on