✦ LIBER ✦
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
✍ Scribed by Šerić, Maja; Gil-Saura, Irene; Ruiz-Molina, María Eugenia
- Book ID
- 121668999
- Publisher
- Elsevier Science
- Year
- 2014
- Tongue
- English
- Weight
- 935 KB
- Volume
- 39
- Category
- Article
- ISSN
- 0278-4319
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