𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Measuring customer‐based brand equity: empirical evidence from the sportswear market in China

✍ Scribed by Tong, Xiao; Hawley, Jana M.

Book ID
120579208
Publisher
Emerald Group Publishing Limited
Year
2009
Tongue
English
Weight
177 KB
Volume
18
Category
Article
ISSN
1061-0421

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Customer based brand equity: evidence fr
Customer based brand equity: evidence from the hotel industry
✍ Kayaman, Rüçhan; Arasli, Huseyin 📂 Article 📅 2007 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 178 KB

## Purpose The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer‐based hotel brand equity. ## Design/methodology/approach The paper is based on