𝔖 Bobbio Scriptorium
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Consumer‐based brand equity: improving the measurement – empirical evidence

✍ Scribed by Pappu, Ravi; Quester, Pascale G.; Cooksey, Ray W.


Book ID
121275149
Publisher
Emerald Group Publishing Limited
Year
2005
Tongue
English
Weight
220 KB
Volume
14
Category
Article
ISSN
1061-0421

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