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Consumer-based Brand Equity: Development and Validation of a Measurement Instrument

✍ Scribed by Vázquez, Rodolfo; del Río, A. Belén; Iglesias, Víctor


Book ID
121276031
Publisher
Westburn Publishers Ltd
Year
2002
Tongue
English
Weight
145 KB
Volume
18
Category
Article
ISSN
0267-257X

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