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Consumer-based Brand Equity: Development and Validation of a Measurement Instrument

✍ Scribed by Vázquez, Rodolfo; del Río, A. Belén; Iglesias, Víctor

Book ID: 121276031
Publisher: Westburn Publishers Ltd
Year: 2002
Tongue: English
Weight: 145 KB
Volume: 18
Category: Article
ISSN: 0267-257X
DOI: 10.1362/0267257022775882

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