✦ LIBER ✦

Measuring brand association strength: a consumer based brand equity approach

✍ Scribed by French, Alan; Smith, Gareth

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Measuring political brand equity: a cons

✍ Harris, Phil; French, Alan; Smith, Gareth 📂 Article 📅 2010 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 280 KB

Conceptualizing Destination Brand Equity

✍ Im, Holly Hyunjung; Kim, Samuel Seongseop; Elliot, Statia; Han, Heejoo 📂 Article 📅 2012 🏛 Haworth Press Inc 🌐 English ⚖ 254 KB

Measuring consumer-based brand equity fo

✍ Aggarwal Sharma, Ashita; Rao, Vithala R.; Popli, Sapna 📂 Article 📅 2013 🏛 Haworth Press Inc 🌐 English ⚖ 531 KB

Measuring private labels brand equity: a

✍ Abimbola, Temi; Cuneo, Andres; Lopez, Pilar; Jesus Yagüe, Maria 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 90 KB

Consumer-Based Brand Equity: A Cross-Cul

✍ Ioannou, Myria; Rusu, Olga 📂 Article 📅 2012 🏛 Haworth Press Inc 🌐 English ⚖ 201 KB

Consumer‐based brand equity: improving t

✍ Pappu, Ravi; Quester, Pascale G.; Cooksey, Ray W. 📂 Article 📅 2005 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 220 KB