✦ LIBER ✦

The importance of brand equity to customer loyalty

✍ Scribed by Taylor, Steven A.; Celuch, Kevin; Goodwin, Stephen

Book ID: 120477461
Publisher: Emerald Group Publishing Limited
Year: 2004
Tongue: English
Weight: 133 KB
Volume: 13
Category: Article
ISSN: 1061-0421
DOI: 10.1108/10610420410546934

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Customer‐based brand equity, equity driv

Customer‐based brand equity, equity drivers, and customer loyalty in the supermarket industry

✍ Allaway, Arthur W.; Huddleston, Patricia; Whipple, Judith; Ellinger, Alexander E 📂 Article 📅 2011 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 137 KB

Linking Brand Equity to Customer Equity

✍ Leone, R. P.; Rao, V. R.; Keller, K. L.; Luo, A. M.; McAlister, L.; Srivastava, 📂 Article 📅 2006 🏛 SAGE Publications 🌐 English ⚖ 146 KB

Does the importance of value, brand and

Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?

✍ (Sandy) Zhang, Sha; van Doorn, Jenny; Leeflang, Peter S.H. 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 366 KB

The relative importance of the brand of

The relative importance of the brand of music festivals: a customer equity perspective

✍ Leenders, Mark A.A.M. 📂 Article 📅 2010 🏛 Taylor and Francis Group 🌐 English ⚖ 110 KB

Brand equity, relationship quality, rela

Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services

✍ Chen, Ching-Fu; Myagmarsuren, Odonchimeg 📂 Article 📅 2011 🏛 Taylor and Francis Group 🌐 English ⚖ 217 KB

The effects of brand credibility on cust

The effects of brand credibility on customer loyalty

✍ Jill Sweeney; Joffre Swait 📂 Article 📅 2008 🏛 Elsevier Science 🌐 English ⚖ 338 KB