✦ LIBER ✦
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
✍ Scribed by (Sandy) Zhang, Sha; van Doorn, Jenny; Leeflang, Peter S.H.
- Book ID
- 121693250
- Publisher
- Elsevier Science
- Year
- 2014
- Tongue
- English
- Weight
- 366 KB
- Volume
- 23
- Category
- Article
- ISSN
- 0969-5931
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