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Consumer evaluation of net utility: Effects of competition on consumer brand selection processes

✍ Scribed by Michel Laroche; Lefa Teng; Maria Kalamas

Book ID
108566752
Publisher
John Wiley and Sons
Year
2001
Tongue
English
Weight
116 KB
Volume
43
Category
Article
ISSN
0021-5368

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✍ Timothy R. Graeff πŸ“‚ Article πŸ“… 1997 πŸ› John Wiley and Sons 🌐 English βš– 219 KB πŸ‘ 2 views

This research examines the role consumption situations play in determining the effects of brand image on consumers' brand evaluations. Results from the first experiment suggest that when consumption situations are experimentally manipulated for the same brand, conspicuousness does not significantly