✦ LIBER ✦

The effects of brand associations on consumer response

✍ Scribed by Belén del Río, A.; Vázquez, Rodolfo; Iglesias, Víctor

Book ID: 121311300
Publisher: Emerald Group Publishing Limited
Year: 2001
Tongue: English
Weight: 532 KB
Volume: 18
Category: Article
ISSN: 0736-3761
DOI: 10.1108/07363760110398808

No coin nor oath required. For personal study only.

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## Abstract What consumers know and think consciously and unconsciously about a brand influences their attitudes and behaviors toward the brand and ultimately brand success. Therefore, keeping track of what consumers know is advisable. This article considers the value of using three approaches to a