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National versus store brand effects on consumer evaluation of a garment

✍ Scribed by d'Astous, Alain; Saint‐Louis, Odile

Book ID
126993322
Publisher
Emerald Group Publishing Limited
Year
2005
Tongue
English
Weight
109 KB
Volume
9
Category
Article
ISSN
1361-2026

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✍ Timothy R. Graeff 📂 Article 📅 1997 🏛 John Wiley and Sons 🌐 English ⚖ 219 KB 👁 2 views

This research examines the role consumption situations play in determining the effects of brand image on consumers' brand evaluations. Results from the first experiment suggest that when consumption situations are experimentally manipulated for the same brand, conspicuousness does not significantly