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Effects of advertising strategy on consumer-brand relationships: A brand love perspective

✍ Scribed by Jun Pang; Hean Tat Keh; Siqing Peng

Book ID: 107508022
Publisher: Higher Education Press and Springer
Year: 2009
Tongue: English
Weight: 445 KB
Volume: 3
Category: Article
ISSN: 1673-7326
DOI: 10.1007/s11782-009-0029-8

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