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The effect of corporate branding dimensions on consumers' product evaluation

✍ Scribed by Balmer, John M.T.; Souiden, Nizar; Kassim, Norizan M.; Hong, Heung‐Ja

Book ID
124058594
Publisher
Emerald Group Publishing Limited
Year
2006
Tongue
English
Weight
172 KB
Volume
40
Category
Article
ISSN
0309-0566

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