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Evaluating the impact of corporate brand on consumer satisfaction

✍ Scribed by Anisimova, Tatiana

Book ID
125520442
Publisher
Emerald Group Publishing Limited
Year
2013
Tongue
English
Weight
143 KB
Volume
25
Category
Article
ISSN
1355-5855

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✍ Timothy R. Graeff πŸ“‚ Article πŸ“… 1997 πŸ› John Wiley and Sons 🌐 English βš– 219 KB πŸ‘ 2 views

This research examines the role consumption situations play in determining the effects of brand image on consumers' brand evaluations. Results from the first experiment suggest that when consumption situations are experimentally manipulated for the same brand, conspicuousness does not significantly