✦ LIBER ✦

The impact of brand credibility on consumer price sensitivity

✍ Scribed by Tülin Erdem; Joffre Swait; Jordan Louviere

Book ID: 117361417
Publisher: Elsevier Science
Year: 2002
Tongue: English
Weight: 230 KB
Volume: 19
Category: Article
ISSN: 0167-8116
DOI: 10.1016/s0167-8116(01)00048-9

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