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Contrast and Assimilation Processes in Consumers' Evaluations of Dual Brands

✍ Scribed by Aron M. Levin

Book ID: 110346698
Publisher: Springer US
Year: 2002
Tongue: English
Weight: 64 KB
Volume: 17
Category: Article
ISSN: 0889-3268
DOI: 10.1023/a:1016256401980

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