✦ LIBER ✦
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation
✍ Scribed by Zachary Estes; Michael Gibbert; Duncan Guest; David Mazursky
- Book ID
- 116624811
- Publisher
- Elsevier Science
- Year
- 2012
- Tongue
- English
- Weight
- 485 KB
- Volume
- 22
- Category
- Article
- ISSN
- 1057-7408
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