✦ LIBER ✦
Bayesian approach to assess consumers’ brand selection process and identification of brand attributes in a service context
✍ Scribed by Hae Jin Yoon; Sandra S. Thompson; H.G. Parsa
- Book ID
- 116556147
- Publisher
- Elsevier Science
- Year
- 2009
- Tongue
- English
- Weight
- 231 KB
- Volume
- 28
- Category
- Article
- ISSN
- 0278-4319
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