𝔖 Scriptorium
✦   LIBER   ✦
πŸ“

Consumer Choice

✍ Scribed by Gordon R. Foxall (auth.)

Publisher
Macmillan Education UK
Year
1983
Tongue
English
Leaves
158
Series
Macmillan Studies in Marketing Management
Category
Library
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✦ Table of Contents

Front Matter....Pages i-viii
Introduction....Pages 1-4
Paradigms of Choice....Pages 5-40
The Behaviour of Consumers’ Attitudes....Pages 41-72
Directions and Developments in Consumer Research....Pages 73-106
From Consumer Research to Marketing Management: Conclusions and Implications....Pages 107-124
Back Matter....Pages 125-149

✦ Subjects

Sociology, general; Marketing

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