Understanding Consumer Choice

✍ Scribed by Gordon Foxall

• Publisher: Palgrave Macmillan
• Year: 2005
• Tongue: English
• Leaves: 279
• Category: Library

✦ Synopsis

This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions, and that which emphasizes the situational influences that shape it. While marketing and consumer research have well-developed theories that derive from the first, social cognitive, approach, there is little theory-development that relates choice to its environmental causes. The revised and updated edition differs from the first edition by integrating the question of attitude-behavior consistency with the two perspectives on consumer choice.

✦ Table of Contents

Cover......Page 1
Contents......Page 8
Acknowledgements......Page 9
List of Figures......Page 10
List of Tables......Page 11
Preface......Page 12
1 Marketing's Attitude Problem......Page 18
2 Consumer Behavior......Page 32
3 The Behavior of Consumers' Attitudes......Page 60
4 Prior Behavior......Page 84
5 The Situated Consumer......Page 102
6 Attitudes, Situations, and Behavior......Page 127
7 Patterns of Brand Choice......Page 143
8 Context and Cognition in Consumer Choice......Page 170
9 Intentional Behaviorism......Page 190
Notes......Page 216
References......Page 250
B......Page 272
C......Page 273
G......Page 274
L......Page 275
P......Page 276
S......Page 277
T......Page 278
Z......Page 279