This book presents the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. The accumulated empirical results, which draw on behavioural economics, psychology, and marketing, are summarized, after which the philosophy of science that underpins the model
Explaining Consumer Choice
โ Scribed by Gordon R. Foxall (auth.)
- Publisher
- Palgrave Macmillan UK
- Year
- 2007
- Tongue
- English
- Leaves
- 263
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Table of Contents
Front Matter....Pages i-xii
Front Matter....Pages 1-1
Consumer Behavior Analysis....Pages 3-23
What is Intentionality?....Pages 24-48
Intentionality and Mind....Pages 49-62
Front Matter....Pages 63-63
Intentional Psychologies....Pages 65-80
Contextual Psychology (1): Intentional Behaviorism....Pages 81-99
Contextual Psychology (2): Super-Personal Cognitive Psychology....Pages 100-117
Front Matter....Pages 119-119
Herrnstein: Matching and Melioration....Pages 121-132
Rachlin: Teleological Behaviorism....Pages 133-148
Ainslie: Picoeconomics....Pages 149-163
Front Matter....Pages 165-165
Everyday Consumer Choice....Pages 167-182
Consumer Initiation and Imitation....Pages 183-212
What Kind of Explanation?....Pages 213-235
Back Matter....Pages 236-256
โฆ Subjects
Marketing; Management
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