Understanding Consumer Choice

✍ Scribed by Gordon R. Foxall (auth.)

Publisher: Palgrave Macmillan UK
Year: 2005
Tongue: English
Leaves: 279
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xvi
Marketing’s Attitude Problem....Pages 1-14
Consumer Behavior....Pages 15-42
The Behavior of Consumers’ Attitudes....Pages 43-66
Prior Behavior....Pages 67-84
The Situated Consumer....Pages 85-109
Attitudes, Situations, and Behavior....Pages 110-125
Patterns of Brand Choice....Pages 126-152
Context and Cognition in Consumer Choice....Pages 153-172
Intentional Behaviorism....Pages 173-198
Back Matter....Pages 199-262

✦ Subjects

Marketing

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