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Cause-Related Marketing: Ethics and the Ecstatic

✍ Scribed by Smith, W.; Higgins, M.

Book ID: 121805859
Publisher: SAGE Publications
Year: 2000
Tongue: English
Weight: 109 KB
Volume: 39
Category: Article
ISSN: 0007-6503
DOI: 10.1177/000765030003900304

No coin nor oath required. For personal study only.

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## Abstract Fundraising methods by charitable organisations are changing. Fewer collectors and increasing costs have imposed pressures on the traditional method of envelope appeals. Thus, charities have sought alternative means of gathering necessary funding. Recently in New Zealand, as in other de