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Product innovation and cause-related marketing success

✍ Scribed by Christos Sarmaniotis and Dr Eugenia, Dr; Christofi, Michael; Vrontis, Demetris; Leonidou, Erasmia

Book ID: 121853819
Publisher: Emerald Group Publishing Limited
Year: 2014
Tongue: English
Weight: 216 KB
Volume: 32
Category: Article
ISSN: 0263-4503
DOI: 10.1108/MIP-10-2012-0108

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