Successful household product marketers turn to innovation during recession

• Book ID: 104390264
• Publisher: Elsevier Science
• Year: 2010
• Weight: 66 KB
• Volume: 2010
• Category: Article
• ISSN: 1351-4210
• DOI: 10.1016/s1351-4210(10)70151-7

✦ Synopsis

international markets. The company plans to invest Baht 500 M into the new facility and finish construction by 2012. The company has a large domestic market with 90% of its output sold locally and 10% of its output sold in international markets such as the Asean countries. Sales rose by 10% in 1Q 2010 and the company forecasts sales of Baht 10 M, a rise of 8%, in 2010.