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Remaining innovative without sacrificing stability: an analysis of strategies in the Japanese pharmaceutical industry that enable firms to overcome inertia resulting from successful market penetration of new product development

✍ Scribed by M. Takayama; C. Watanabe; C. Griffy-Brown


Book ID
117347687
Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
306 KB
Volume
22
Category
Article
ISSN
0166-4972

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