Mental accounting and cause related marketing strategies
โ Scribed by Ilaria Baghi; Enrico Rubaltelli; Marcello Tedeschi
- Book ID
- 107626482
- Publisher
- Springer-Verlag
- Year
- 2010
- Tongue
- English
- Weight
- 151 KB
- Volume
- 7
- Category
- Article
- ISSN
- 1865-1984
No coin nor oath required. For personal study only.
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