✦ LIBER ✦
Exploring the link between cause-related marketing and brand building
✍ Scribed by Michael Jay Polonsky; Emma K. Macdonald
- Publisher
- John Wiley and Sons
- Year
- 2000
- Tongue
- English
- Weight
- 357 KB
- Volume
- 5
- Category
- Article
- ISSN
- 1465-4520
- DOI
- 10.1002/nvsm.96
No coin nor oath required. For personal study only.