## Abstract Fundraising methods by charitable organisations are changing. Fewer collectors and increasing costs have imposed pressures on the traditional method of envelope appeals. Thus, charities have sought alternative means of gathering necessary funding. Recently in New Zealand, as in other de
Cause-related marketing and values in Australia
β Scribed by Fredric Kropp; Stephen J. S. Holden; Anne M. Lavack
- Publisher
- John Wiley and Sons
- Year
- 1999
- Tongue
- English
- Weight
- 103 KB
- Volume
- 4
- Category
- Article
- ISSN
- 1465-4520
- DOI
- 10.1002/nvsm.57
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