✦ LIBER ✦

Cause-related marketing, philanthropy, and the arts

✍ Scribed by Karen Maru File; Russ Alan Prince

Book ID: 112163529
Publisher: John Wiley and Sons
Year: 1995
Tongue: English
Weight: 726 KB
Volume: 5
Category: Article
ISSN: 1048-6682
DOI: 10.1002/nml.4130050304

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Cause-Related Marketing: A Coalignment o

✍ P. Rajan Varadarajan and Anil Menon 📂 Article 📅 1988 🏛 American Marketing Association 🌐 English ⚖ 595 KB

Cause Related Marketing and Corporate Ph

✍ Karen Maru File; Russ Alan Prince 📂 Article 📅 1998 🏛 Springer 🌐 English ⚖ 77 KB

Cause-Related Marketing: Ethics and the

✍ Smith, W.; Higgins, M. 📂 Article 📅 2000 🏛 SAGE Publications 🌐 English ⚖ 109 KB

Linking sponsorship and cause related ma

Linking sponsorship and cause related marketing

✍ Polonsky, Michael Jay; Speed, Richard 📂 Article 📅 2001 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 135 KB

Cause-related marketing and values in Au

✍ Fredric Kropp; Stephen J. S. Holden; Anne M. Lavack 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 103 KB

Product innovation and cause-related mar

Product innovation and cause-related marketing success

✍ Christos Sarmaniotis and Dr Eugenia, Dr; Christofi, Michael; Vrontis, Demetris; 📂 Article 📅 2014 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 216 KB