✦ LIBER ✦

Category structure, brand recall, and choice

✍ Scribed by Prakash Nedungadi; Amitava Chattopadhyay; A.V Muthukrishnan

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Modeling Dependencies in Brand Choice Ou

✍ Yu Ma; P.B. Seetharaman; Chakravarthi Narasimhan 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 353 KB

Facilitating and inhibiting effects of b

✍ Manoj Hastak; Anusree Mitra 📂 Article 📅 1996 🏛 Elsevier Science 🌐 English ⚖ 548 KB

Sequential brand extensions and brand ch

✍ Vanitha Swaminathan 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 225 KB

Comparing Structural Equation Models wit

✍ Paul Z. Wang; Constantinos Menictas; Jordan J. Louviere 📂 Article 📅 2007 🏛 Elsevier 🌐 English ⚖ 651 KB

Cross-cultural advertising communication

✍ Andrey Mikhailitchenko; Rajshekhar (Raj) G. Javalgi; Galina Mikhailitchenko; Mic 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 349 KB

Coupon characteristics and brand choice

✍ Goutam Chakraborty; Catherine Cole 📂 Article 📅 1991 🏛 John Wiley and Sons 🌐 English ⚖ 811 KB