๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Coupon characteristics and brand choice

โœ Scribed by Goutam Chakraborty; Catherine Cole


Book ID
112141782
Publisher
John Wiley and Sons
Year
1991
Tongue
English
Weight
811 KB
Volume
8
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Font appropriateness and brand choice
โœ John R Doyle; Paul A Bottomley ๐Ÿ“‚ Article ๐Ÿ“… 2004 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 187 KB
The differential roles of brand credibil
โœ Tae Hyun Baek; Jooyoung Kim; Jay Hyunjae Yu ๐Ÿ“‚ Article ๐Ÿ“… 2010 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 107 KB

## Abstract This study explores how brand credibility and brand prestige affect brand purchase intention and empirically investigates how the combinatory mechanism of brand credibility and brand prestige materialize across multiple product categories. The proposed model of six latent constructs is

Brand choice and deep price discounts
โœ David J. Moore; Richard W. Olshavsky ๐Ÿ“‚ Article ๐Ÿ“… 1989 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 854 KB