✦ LIBER ✦
Brand related information as context: the impact of brand name characteristics on memory and choice
✍ Scribed by Sridhar Samu; H. Shanker Krishnan
- Book ID
- 107496886
- Publisher
- Sage Publications
- Year
- 2009
- Tongue
- English
- Weight
- 378 KB
- Volume
- 38
- Category
- Article
- ISSN
- 0092-0703
No coin nor oath required. For personal study only.