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Sequential brand extensions and brand choice behavior

✍ Scribed by Vanitha Swaminathan

Book ID: 117319708
Publisher: Elsevier Science
Year: 2003
Tongue: English
Weight: 225 KB
Volume: 56
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(01)00242-9

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