Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall

✍ Scribed by Andrey Mikhailitchenko; Rajshekhar (Raj) G. Javalgi; Galina Mikhailitchenko; Michel Laroche

• Book ID: 116618244
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 349 KB
• Volume: 62
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2007.11.019