Cross-Cultural Differences in Online Brand Communities: An Exploratory Study of Indian and American Online Brand Communities

✍ Scribed by Madupu, Vivek; Cooley, Delonia O.

• Book ID: 126633498
• Publisher: Haworth Press Inc
• Year: 2010
• Tongue: English
• Weight: 138 KB
• Volume: 22
• Category: Article
• ISSN: 0896-1530
• DOI: 10.1080/08961530.2010.505886