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Branding: perceptual effects on consumer evaluations

✍ Scribed by Field, J. Robert; Bergiel, Blaise J.; Giesen, J. Martin; Fields, Courtney L.

Book ID: 121807398
Publisher: Emerald Group Publishing Limited
Year: 2012
Tongue: English
Weight: 75 KB
Volume: 22
Category: Article
ISSN: 1059-5422
DOI: 10.1108/10595421211229664

No coin nor oath required. For personal study only.

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