✦ LIBER ✦

Branding in the sacrificial mode – A study of the consumptive side of brand value production

✍ Scribed by Rennstam, Jens

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The performance of global brands in the

✍ Johny K. Johansson; Claudiu V. Dimofte; Sanal K. Mazvancheryl 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 324 KB

The Value of Brand and Convenience Attri

✍ Waseem Ahmad; Sven Anders 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 564 KB

Branding destinations versus branding ho

✍ Leonardo (Don) A.N. Dioko; Siu-Ian (Amy) So 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 359 KB

Is luxury just a female thing? The role

✍ Stokburger-Sauer, Nicola E.; Teichmann, Karin 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 301 KB

The pricing of a brand name product: Fra

✍ Lawrence Wu 📂 Article 📅 1999 🏛 Elsevier Science 🌐 English ⚖ 91 KB

The Role of Ad-Evoked Consumption Vision

✍ Chang, Chingching 📂 Article 📅 2012 🏛 John Wiley and Sons 🌐 English ⚖ 745 KB