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Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao

✍ Scribed by Leonardo (Don) A.N. Dioko; Siu-Ian (Amy) So


Book ID
116556495
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
359 KB
Volume
31
Category
Article
ISSN
0278-4319

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