Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao

✍ Scribed by Leonardo (Don) A.N. Dioko; Siu-Ian (Amy) So

• Book ID: 116556495
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 359 KB
• Volume: 31
• Category: Article
• ISSN: 0278-4319
• DOI: 10.1016/j.ijhm.2011.07.015