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The performance of global brands in the 2008 financial crisis: A test of two brand value measures

✍ Scribed by Johny K. Johansson; Claudiu V. Dimofte; Sanal K. Mazvancheryl


Book ID
118455057
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
324 KB
Volume
29
Category
Article
ISSN
0167-8116

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