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Advertised Reference Price Effects on Consumer Price Estimates, Value Perception, and Search Intention

✍ Scribed by Bruce L. Alford; Brian T. Engelland

Book ID
117320333
Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
102 KB
Volume
48
Category
Article
ISSN
0148-2963

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✍ Thomas Jensen; Jeremy Kees; Scot Burton; Fernanda Lucarelli Turnipseed πŸ“‚ Article πŸ“… 2003 πŸ› John Wiley and Sons 🌐 English βš– 134 KB

This research examines the effects of inclusion of a reference price in an Internet advertisement on consumer price perceptions and price-search intentions both (1) on the Internet and (2) in brick-and-mortar retail channels. Proposed differences between Internet sites and brick-and-mortar channels