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Effects of Consumers’ Efforts on Price and Promotion Fairness Perceptions

✍ Scribed by Lan Xia; Monika Kukar-Kinney; Kent B. Monroe

Book ID
113752327
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
324 KB
Volume
86
Category
Article
ISSN
0022-4359

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## Abstract One way consumers cope with an unfair consumption experience is to express how they felt about it. Understandably, these disclosures are often rich with emotion. Does emotional disclosure in this context influence consumers' perceptions of fairness? Drawing hypotheses from the emotional