The effects of document language quality
✍
Arancha Pedraz-Delhaes; Muhammad Aljukhadar; Sylvain Sénécal
📂
Article
📅
2010
🏛
Wiley (John Wiley & Sons)
🌐
English
⚖ 150 KB
## Abstract This article establishes a link between language quality in the documentation accompanying a product and consumers' evaluations of, and behavioural intentions towards, both the product and the manufacturer. In a laboratory experiment, 116 participants assembled a product using assembly