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Internet differential pricing: Effects on consumer price perception, emotions, and behavioral responses

✍ Scribed by Yuan-shuh Lii; Erin Sy

Book ID
113530477
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
236 KB
Volume
25
Category
Article
ISSN
0747-5632

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✍ Thomas Jensen; Jeremy Kees; Scot Burton; Fernanda Lucarelli Turnipseed πŸ“‚ Article πŸ“… 2003 πŸ› John Wiley and Sons 🌐 English βš– 134 KB

This research examines the effects of inclusion of a reference price in an Internet advertisement on consumer price perceptions and price-search intentions both (1) on the Internet and (2) in brick-and-mortar retail channels. Proposed differences between Internet sites and brick-and-mortar channels