Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level

✍ Scribed by Sujay Dutta; Abhijit Biswas

• Book ID: 113752186
• Publisher: Elsevier Science
• Year: 2005
• Tongue: English
• Weight: 163 KB
• Volume: 81
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2005.08.001