✦ LIBER ✦

The moderating role of the price frame on the effects of price range and the number of Competitors on consumers’ search intentions

✍ Scribed by Dhruv Grewal; Joan Lindsey-Mullikin

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Effects of low price guarantees on consu

✍ Sujay Dutta; Abhijit Biswas 📂 Article 📅 2005 🏛 Elsevier Science 🌐 English ⚖ 163 KB

The Effects of Discount Location and Fra

✍ Devon DelVecchio; Arun Lakshmanan; H. Shanker Krishnan 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 963 KB

Strategic Pricing, Consumer Search and t

✍ Janssen, Maarten C. W.; Luis Moraga-González, José 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 288 KB

The Effect of On-Line Consumer Reviews o

✍ Park, Do-Hyung; Lee, Jumin; Han, Ingoo 📂 Article 📅 2007 🏛 M. E. Sharpe Inc. 🌐 English ⚖ 318 KB

The moderating role of price consciousne

✍ Palazón, Mariola; Delgado, Elena 📂 Article 📅 2009 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 283 KB

The effects of alternative price promoti

✍ Lauren Munger, Jeanne; Grewal, Dhruv 📂 Article 📅 2001 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 264 KB